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Market Research – How It Can Boost Profitability

Market research, described as the systematic, impartial collection and analysis of intelligence about your prospects, customers, competition, and or marketplace is crucial to ensure business success. From large scale omnibus research to informally asking a few satisfied customers why they … Continue reading

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The Applications of Real Time Audience Response Market Research to Early Stage Content Development

I have been involved in marketing and marketing research since I was a boy. My Father, Willis Duff, came out of the Media world having cut his teeth as a morning disc jockey when he was 13 years old and … Continue reading

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